Blog
Are Call Recordings Allowed under GDPR?
TrackBack records millions of calls and tracks emails worldwide on behalf of many car manufacturers and of course, their customers who are awaiting contact from a dealer. However, each market where TrackBack operates has specific laws governing how calls can be legally recorded and used. Whilst TrackBack always advises clients to seek independent legal advice, […]
Continue Reading »We don’t like making calls. We don’t like receiving calls. But they sell cars.
Fewer and fewer voice calls are being made today. Most of us are more comfortable with messaging, emails and texts. And that’s because we are in control of the conversation. We can’t be interrupted. We can carefully compose responses. And we can ignore questions. We also decide when to respond, if we can be bothered. […]
Continue Reading »Dealers Love Mystery Shopping
Mystery Shopping has long been used by brands to detect customer experience (CX) issues and to encourage best practice by customer contact staff. The idea is to fool them into believing they are talking to a real sales prospect. There are a number of ways Mystery Shopping sales skills can occur, including expensive showroom visits, […]
Continue Reading »TrackBack invited to sit on the Oracle CX Automotive Council
TrackBack integrates and works alongside many CRM and LMS providers around the world, as a result our Sales Director, Ian Perkins, was invited to sit on the Oracle CX Automotive Council at their international convention in Chicago USA. This high profile event, attended by executives from nearly all of the major automotive manufacturers, from around […]
Continue Reading »Respecting sales staff
Everyone agrees that the faster you follow up a lead, the more likely a sale will result. Vehicle manufacturers know this, and their dealers know this. Sales staff also know this, but they face a practical problem of managing lead follow-up amongst all their other duties, including dealing with customers in the showroom – clearly […]
Continue Reading »Mazda increases focus on customer experience with launch of TrackBack lead reporting service
As customers increasingly research cars online and submit digital enquiries, Mazda UK has partnered with TrackBack to ensure all online enquiries receive a prompt and professional response from their chosen retailer. The TrackBack system is fully integrated with Mazda’s Lead Management System and will speed up the time it takes to respond to customer requests […]
Continue Reading »Volvo launches TrackBack reporting service
New reporting suite will improve speed and efficiency of digital customer communication With the continuing move from traditional to digital methods of contact between customers and retailers, Volvo Car UK has partnered with TrackBack to ensure anyone making an online enquiry receives a timely and high-quality response from their chosen retailer. The TrackBack system is […]
Continue Reading »Which sales leads deserve the most effort?
It’s very easy to become a lead these days. Having finance, visiting a website, clicking on a social media ad, or just walking into a building potentially defines you as a sales opportunity. But most of these are weak reasons to classify you as a lead – for now at least. It’s also easy to […]
Continue Reading »Connecting man with machines
A great deal is being written about the impending domination of machines over mankind. It started as science fiction and is fast becoming reality. AI, AR, VR, robotics and a whole host of IT-oriented manifestations are beginning to enter our lives. Many are becoming evident, such as autonomous cars and voice-activated phones or home control […]
Continue Reading »TrackBack appears at Oracle’s CRM technology event
TrackBack is pleased to be taking part in this year’s Oracle Open World Event in San Francisco, which brings together experts from various industries to discuss CRM systems and future technologies. Our Sales Director, Ian Perkins, has been invited to sit on a discussion panel during the Automotive Leadership Summit at the Palace Hotel on […]
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