The UK is known as one of the most competitive sales markets in Europe for vehicle registrations. It is maybe surprising, therefore, that the eleven vehicle marques using TrackBack’s lead-tracking service in the UK are outperforming their competitors by a substantial margin. The SMMT’s latest registration figures show that OEMs using TrackBack have experienced a growth in vehicle registrations that is more than double those not using TrackBack in 2016.

TrackBack is increasingly regarded by these OEMs as an essential tool to close the gap in the new car buyer’s journey from “online research” to “offline purchase” at a dealer – considered by many experts to be one of the most significant challenges facing vehicle manufacturers. The reporting provided by TrackBack reveals to OEM and dealer management teams any weaknesses in the current sales process and allows them to put action plans in place to improve the speed and professionalism of their responses, while simultaneously upgrading the customer experience.

The success of TrackBack was evident at the 2016 Sophus3 Awards, where Vauxhall, Alfa Romeo and Fiat – all TrackBack clients – took the top three places in responding quickly to online test drive leads, with Vauxhall dealers achieving a remarkable average response time of only 10 minutes.

For dealers, the improvements in responding to sales leads results in a higher number of sales appointments from the leads provided, increased vehicle sales and improved profitability.

For customers, the enhancements provide a faster, more professional response to their enquiries and creates greater satisfaction with the brand.

To find out more about how TrackBack can help you improve your sales process and meet the changing demands of new car buyers, call TrackBack on 0203 484 2222 or email enquiries@trackback.net.