Email lead tracking introduced

Suzuki introduces TrackBack.Email lead tracking to its dealer network, to complement the TrackBack.Calls service that commenced in August 2016. While contacting leads by phone is the more powerful and preferred method, many prospective customers leave only an email address, making TrackBack.Email an essential addition to the TrackBack platform. The introduction of TrackBack.Email, when combined with TrackBack.Calls, allows Suzuki to track 100% of leads issued to their dealer network.

Reporting identifies areas for improvement

This integrated TrackBack platform provides an incredibly powerful tool to reveal the success of the lead follow-up process. Every lead contacted by dealers is identified and presented within TrackBack’s reporting tools and simultaneously updates Suzuki’s Lead Management System. And, even more importantly, any leads not contacted are identified in dealer and head office reports. Field Managers find these reports especially valuable in identifying areas for sales process improvement within a dealership.

Suzuki dealers see improvements in lead tracking

The results achieved by Suzuki dealers within the first few months of using TrackBack.Calls are a testament to the benefits of focusing on lead follow-up. The Suzuki network has already delivered the following improvements:
– A 35% increase in the percentage of leads that dealers attempt to contact
– A 33% increase in the percentage of leads that dealers attempt to contact within 1-hour
– A 60% reduction in the average time taken for the first attempt by a dealer to contact a lead

For further information

To discover the benefits of TrackBack for yourself, please contact Ian Perkins on 0203 484 2222 or enquiries@trackback.net.