Citroën and DS brands increase focus on lead management and customer satisfaction

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Citroën and DS launch TrackBack lead tracking and reporting platform to its UK dealer network TrackBack’s industry leading platform monitors the follow-up of CRM leads by dealers Focus on lead follow-up results in increased sales opportunities and improved customer experience Accurate feedback on lead quality enables more effective use of marketing budgets Citroën and DS […]

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Do dealers treat online and showroom customers differently?

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Due to the nature of our business, we are often invited to present about the importance of following up online leads quickly and professionally, and it seems that the issue of poor lead follow-up continues to plague the automotive industry. A recent Sophus3 study highlighted that on average it takes UK dealers 7 hours and […]

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Five million happier customers and counting…

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TrackBack’s industry leading platform tracks leads passed from vehicle manufacturer to dealer Over five million leads processed to date, making TrackBack the global leader in lead tracking TrackBack is celebrating having tracked its five millionth lead through its unique lead-tracking platform. Established in 2005, TrackBack has expanded rapidly in recent years as more vehicle manufacturers […]

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