TrackBack invests in security

Appointment of Oscar O’Connor as Chief Information Security Officer At TrackBack we take data security and risk management very seriously. We handle millions of leads for dozens of car brands in over 20 markets worldwide, and are responsible for updating their lead management and CRM systems with data about dealer call and email activity. All […]

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TrackBack adds tracking of lead follow-up by email

Combining with market-leading TrackBack.Calls for a complete lead tracking solution TrackBack announces the introduction of TrackBack.Email. This new service allows vehicle manufacturers to track the follow-up of leads sent to dealers that are contacted by email. The new service fully integrates with the market-leading TrackBack.Calls, which tracks follow-up by phone, to give vehicle manufacturers and […]

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Suzuki launches TrackBack to its dealer network to improve lead tracking and reporting

Suzuki introduces TrackBack’s lead tracking and reporting system TrackBack’s industry-leading platform tracks the follow-up of leads passed from vehicle manufacturer to dealer and reports on the outcomes Suzuki launches TrackBack’s lead tracking and reporting system to its 155 dealers today. The programme integrates with Suzuki’s lead management system, providing lead tracking, call recording and real-time […]

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