Queen’s Awards for Innovation
and for International Trade
TrackBack records millions of calls and tracks emails worldwide on behalf of many car manufacturers and of course, their customers who are awaiting contact from a dealer. However, each market where TrackBack operates has specific laws governing how calls can be legally recorded and used. Whilst TrackBack always advises clients to seek independent legal advice, […]
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Fewer and fewer voice calls are being made today. Most of us are more comfortable with messaging, emails and texts. And that’s because we are in control of the conversation. We can’t be interrupted. We can carefully compose responses. And we can ignore questions. We also decide when to respond, if we can be bothered. […]
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Mystery Shopping has long been used by brands to detect customer experience (CX) issues and to encourage best practice by customer contact staff. The idea is to fool them into believing they are talking to a real sales prospect. There are a number of ways Mystery Shopping sales skills can occur, including expensive showroom visits, […]
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