Queen’s Awards for Innovation
and for International Trade
TrackBack is proud to be sponsoring ENG’s 18th Automotive CRM and Marketing Excellence Summit in Amsterdam which is taking place on 28/29 November 2018. This respected and well attended event is a fantastic opportunity for networking and exploring technology and techniques that can ensure customer loyalty and create brand advocates. Key topics will include: – […]
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A recent survey of 1,000 people suggested that 47% of them preferred an email rather than a phone call (24%) when being contacted about buying a car. It’s surprising perhaps that anyone would want to be interrupted by a phone call to be offered a car, let alone 1 in 4. A better question might […]
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Last month the team over at Sophus3 revealed their latest market research report. This ground breaking project was the biggest ever study into advertising effectiveness in the automotive sector and was the result of 5 months of research by the independent digital intelligence and marketing consultancy in partnership with the leading automotive publishers Haymarket, Bauer, […]
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