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Trackback Every lead deserves great follow-up

Queen’s Awards for Innovation
and for International Trade

Tracking when leads call you back

Posted on 14th December 2021/ Blog, Company News/ leads, trackback, Tracking / No Comments
Close The Loop

For over fifteen years TrackBack have been measuring if, when and how sales teams respond to OEM leads generated by the 18 automotive manufacturers we work with throughout Europe. In the early days, dealers representing certain brands might average over a week before attempting to call a prospect. If they bothered at all. Today, thanks […]

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