Kia Spain to maximise lead conversion with TrackBack

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Kia Spain has always understood the value of fast and effective OEM sales lead conversion. As several of its larger dealerships already employ dedicated lead follow-up staff to great effect, Kia Spain recognised the need for an additional solution to help maximise conversion of leads into showroom visits – and sales – across their entire […]

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Exceptional customer experience at the heart of Audi Italy’s TrackBack rollout.

Posted on / Automotive best practice, Company News, Knowledge Sharing, TrackBack / No Comments

For VWG and Audi Italia, exceptional customer experiences with both the Brand and the dealer network are a top priority. Following investment in a new Customer Experience Management (CEM) system, Audi wanted to ensure that all customers visiting dealerships to purchase a new car, used car or to have their vehicle serviced are completely happy […]

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