We would like to congratulate Fiat UK for taking top honours at the Sophus3 Forum in London this month.
The award measures the time taken by dealers to respond by telephone to test drive requests that are submitted on the manufacturer’s national website.
Fiat UK and their dealer network claimed 1st prize with an average lead follow-up of less than 30 minutes across multiple test drive requests.
By combining with an efficient lead management system and dealer support process, Fiat UK lead the way in joining up the path from a digital lead to physical follow-up.
TrackBack integrates our International Telecommunications Technology with Manufacturers Lead Management Technology to track if and when leads are followed-up.
This offers both the manufacturer and the dealership management team transparency of this important activity, allowing them to measure and improve the lead follow-up process.