ian barcelonaOur Managing Director, Gareth Thomas and Sales Director, Ian Perkins have joined leading figures from across the globe at the Automotive CRM and Marketing Excellence conference in Barcelona. The conference will cover topics including:

– The new reality of social media and its current place in CRM

– Not all leads are good leads: Determine what data sources create winning leads

– Analysing digital consumer behavior and whether automotive sales processes have evolved accordingly

With presentations from key speakers within the industry and workshops focussing on lead follow rates and customer retention, the conference attracts some leading motor manufacturers as well as those from CRM, marketing and customer experience backgrounds. TrackBack © has proved to be popular topic at the conference; the software integrates with existing lead management systems to prove if follow-up calls were attempted, when contact was made, what was the result, and who made the calls. Already in use with a number of manufacturers across Europe the software is great for ensuring every potential lead is maximised.

To discover more on TrackBack © and view our brochure click here.