• TrackBack’s industry leading platform tracks leads passed from vehicle manufacturer to dealer
  • Over five million leads processed to date, making TrackBack the global leader in lead tracking

TrackBack is celebrating having tracked its five millionth lead through its unique lead-tracking platform.

Established in 2005, TrackBack has expanded rapidly in recent years as more vehicle manufacturers monitor CRM leads passed to their franchised network using TrackBack’s lead management platform. Using TrackBack, vehicle manufacturers can objectively measure how many sales leads are followed-up by their dealers, and how quickly they respond to them. Quicker response times improves customer satisfaction and increases sales opportunities for dealers.

TrackBack is the global leader in providing this service, with over five million leads tracked to date. They processed the latest one million leads within the last five months alone, demonstrating the increasing popularity of the TrackBack service. This growth is supported by offices in London and Singapore with a third office planned to open in North America.

Gareth Thomas, Managing Director of TrackBack, commented: “We are proud of achieving this new landmark so quickly, only five months after we passed the four million leads landmark. Manufacturers increasingly realise the importance of tracking their CRM leads and ensuring their customers get a timely and professional response.”