• TrackBack’s industry leading platform tracks leads passed from vehicle manufacturer to dealer
• Appointment of Neil Hunt expands industry insight and expertise
Neil Hunt has taken up the new role of Marketing and Insight Director for TrackBack, a leading provider of lead management services and reporting.
Neil Hunt will play a lead role in the development of the TrackBack services to existing and future clients across Europe, Asia, Africa and North America. As the global leader in lead tracking, with more than four million leads tracked to date, there is enormous potential to create industry insight and benchmarking reports for TrackBack’s clients.
Hunt has a wealth of marketing experience in the automotive industry, across Sales and After Sales roles for Saab, Vauxhall, Hyundai and most recently as Marketing and Programmes Manager at Toyota GB.
Commenting on the appointment, Gareth Thomas, TrackBack Managing Director, said: “Neil joins us at an exciting time. With two major new brands, Peugeot and Citroën, recently appointing TrackBack, there could not be a better time for Neil to join. He will also support our new clients and assist with our expansion into North America later in 2016.”
Neil Hunt said, “New car customers no longer accept slow or poor quality responses to their enquiries. TrackBack reveals to vehicle manufacturers how quickly their dealers respond to these leads, and the outcomes achieved. With more than four million leads processed to date, there is a wealth of data to derive insight and best practice, that we can share with our clients.”