February marks another key milestone in the progress of our company. This month we open an office in Market Street, Singapore in the heart of the commercial district, only a short taxi ride from Raffles, famed for its Singapore Slings. In fact it was almost 30 years to the day after the company’s founder and former BMW Marketing Services Manager, Jerry Horwood, flew out the Supremes from the USA to entertain the UK’s BMW dealer network in the Raffle’s famous courtyard following the BMW (GB) Dealer conference he was responsible for organising. Raffles hadn’t changed much over the years in stark contrast to the surrounding high rise commercial centre which today houses the regional headquarters of many of the world’s global corporations.
“This is a really exciting time for our company.” said Jerry during his visit last week. “I am extremely proud that we’ll soon have a team of people in the region dedicated to supporting the TrackBack Platform that has made so much difference to the follow-up of OEM supplied leads nearer home. ”
Jerry added “The new office and team in Singapore will initially support the launch of TrackBack with General Motors in South Africa, Thailand, Indonesia and India. They will also help us to accelerate our growth into other APAC markets through our other manufacturer relationships and help open up new opportunities for TrackBack with other OEMs in the region”.