• Suzuki introduces TrackBack’s lead tracking and reporting system
  • TrackBack’s industry-leading platform tracks the follow-up of leads passed from vehicle manufacturer to dealer and reports on the outcomes

Suzuki launches TrackBack’s lead tracking and reporting system to its 155 dealers today. The programme integrates with Suzuki’s lead management system, providing lead tracking, call recording and real-time reporting to the Suzuki dealer network.

TrackBack believes that every customer enquiry deserves a fast and high-quality dealer response, and provides a simple and innovative way to measure this increasingly important part of the retail sales process. As more and more customer enquiries are submitted online, TrackBack integrates with existing lead management systems to detect if, how quickly, and how well dealers contact these customers, and whether these leads result in appointments.

Clair Procter, CRM Manager at Suzuki GB, says: “We are delighted to introduce TrackBack to our dealer network. In today’s digital age, online customer enquiries must be contacted quickly and professionally by our dealer network, and TrackBack’s reporting will provide this information in real-time. A focus on improving the customer experience, and the ease of integration with our existing Contact Advantage lead management system means that using TrackBack is an absolute necessity. “

Gareth Thomas, Managing Director of TrackBack, says: “Our experience with leading automotive brands such as Suzuki is that TrackBack will deliver rapid improvements in the speed and quality of lead follow-up by dealers. This leads to a better all-round customer experience and increased sales opportunities for the dealer.”

For further information, contact TrackBack on 0203 484 2222 or email enquiries@trackback.net.