TrackBack is proud to announce that Nissan Motor GB is the latest manufacturer to use our award-winning services following the launch of our systems to their dealer network on the 17thJune. The programme will integrate with Nissan Motor GB’s lead management system, providing lead tracking and real-time reporting to the dealer network.

TrackBack believes that every customer enquiry deserves a fast and high-quality dealer response and provides a simple and innovative way to measure this increasingly important part of the retail sales process. As more and more customer enquiries are submitted online, TrackBack is able to detect dealer response times and lead appointment conversions.

Matt Baker at Nissan (Customer Experience and Lead Management Section Manager) comments: “We are pleased to be partnering with TrackBack and introducing their lead tracking services to our dealer network. In today’s digital age, online customer enquiries must be contacted quickly and professionally by our dealer network, and TrackBack’s reporting will provide this information in real-time. A focus on improving the customer experience, and the ease of integration with our existing lead management system means that using TrackBack will be beneficial to everyone “

Gareth Thomas, Managing Director of TrackBack, says: “Our experience with leading automotive brands such as Nissan Motor GB is that TrackBack will deliver rapid improvements in the speed and quality of lead follow-up by dealers. This leads to a better all-round customer experience and increased sales opportunities for the dealer.”