TrackBack sponsors Automotive CX Summit 2017

Automotive CX Summit 2017 TrackBack is delighted to once again sponsor and present at the 2017 Automotive CX Summit in Marina del Rey, California. The Automotive CX Summit is a unique event featuring: Auto industry thought leaders and innovators Exclusive industry environment with 140+ senior executives Strategic and best-practice presentations addressing key challenges in the “age […]

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Charlotte Wins Apprentice of the Year

Congratulations to Charlotte TrackBack’s Charlotte Model-Webbe is the winner of the 2017 PETA Apprentice of the Year award, chosen from over 400 apprentices nationwide. Charlotte works as an Apprentice Support Analyst in TrackBack’s Southampton office and trained at PETA’s IT Training Centre in Portsmouth. PETA Apprenticeships Manager Gavin Smith announced the winner as The Lord Mayor presented […]

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TrackBack’s New Product Forum discusses future lead management challenges

On Wednesday 11 January, TrackBack hosted a New Product Forum at the Millennium Hotel in Mayfair. We were fortunate to assemble a number of key clients representing several of the world’s biggest automotive brands to discuss lead management challenges that OEMs and their dealers face. We also shared them with a range of ideas for TrackBack Platform […]

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Over 2-million leads tracked through TrackBack in 2016

TrackBack’s industry leading platform tracks the follow-up of CRM leads passed from vehicle manufacturer to dealer Over two-million leads tracked during 2016, taking the total to over 6-million since TrackBack launched Rapid increase in lead volume is due to TrackBack’s growth across multiple car brands globally. TrackBack is celebrating a record year, with more than 2-million […]

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How quick is “quick enough” to respond to online sales leads

What’s the worst response a salesperson can get during a sales call? Up near the top must be: “I am sorry, I have just bought another car.” Which means the customer was in the buying window, but you have missed out on the opportunity because the follow-up was not fast enough. This scenario was captured […]

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Suzuki introduces TrackBack.Email

Email lead tracking

Email lead tracking introduced Suzuki introduces TrackBack.Email lead tracking to its dealer network, to complement the TrackBack.Calls service that commenced in August 2016. While contacting leads by phone is the more powerful and preferred method, many prospective customers leave only an email address, making TrackBack.Email an essential addition to the TrackBack platform. The introduction of […]

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2016 ENG CRM Conference

TrackBack reveals how to achieve high-performance lead follow-up TrackBack’s Sales Director, Ian Perkins, will reveal the secrets of high-performance lead follow-up at the 2016 E.N.G. Automotive CRM and Marketing Excellence Conference in Amsterdam. His presentation uses the results from over 5-million sales leads processed by TrackBack, providing an unparalleled insight into the lead follow-up process […]

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Learn how successful OEMs are increasing vehicle sales faster than their competitors in the UK

The UK is known as one of the most competitive sales markets in Europe for vehicle registrations. It is maybe surprising, therefore, that the eleven vehicle marques using TrackBack’s lead-tracking service in the UK are outperforming their competitors by a substantial margin. The SMMT’s latest registration figures show that OEMs using TrackBack have experienced a […]

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Peugeot launches TrackBack to its UK dealers

peugeot-logo-blue

TrackBack is excited to be live with another 255 dealerships in the UK, following the decision by PSA Peugeot Citroen to launch the lead-tracking service to its Peugeot dealer network. The launch of TrackBack to Peugeot’s UK dealer network follows a successful launch to the company’s Citroen dealers in July 2016. The number of vehicle […]

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