The IAA (International Automobile Exhibition) is the largest car show in the world, open to both professionals and private visitors. Not only do leading manufacturers use the show to introduce new vehicles and products to the public for the first time, its also a great opportunity for discussion and talks on industry studies, concepts and trends. Not to mention being an extremely important show for generating sales leads, particularly for the German market.

This year our European Sales Manager, Michael Huth, will be attending the show on the trade dates (Wednesday 12th and Thursday 13th September) to meet with current clients, learn about the latest and exciting technologies about to come to the market and meet with a number of brands who have an interest in TrackBack and are keen to ensure that all of their customer leads generated are followed up.

A few facts:

  • The IAA first took place in 1897 and just 8 motor cars were presented!
  • The IAA is the international platform for all those who develop, manufacture or use passenger cars
  • At the IAA numerous world premieres will be shown that highlight the innovative strength and sustainability of the automotive industry.
  • The IAA attracts 994 exhibitors from 39 countries and 800000 visitors.

We are looking forward to two days of interesting talks, debates and networking all while learning how the automotive industry, tech companies and startups are shaping the future of mobility!