Opel Spain started using TrackBack in July 2014 to gain transparency and improve the follow-up activity and response times to the leads that they send through to their dealer network via the Opel Lead Management Solution.
After 6 months of constant improvements, they decided to go a step further and introduce Dealer Insight to their dealers to further enhance the lead follow-up efforts.
The objective is simple: Improve customer experience by the keeping dealer management teams up to date and fully informed about their lead follow-up performance.
Dealer Insight allows them to offer the dealers greater transparency of their own performance.
Dealer Insight is a fully integrated reporting tool specifically designed for the dealers. All the relevant information is displayed on a dedicated web page and it allows the dealers to view the lead follow-up activity of their staff and download targeted reports.
Divided in 3 sections, Dealer Insight provides the dealers overview of their TrackBack activity, a summary of the leads that are awaiting to be contacted as well as charts to help them to compare their results to the rest of the network.
To find out more about how TrackBack can help your business by visiting our website.