· General Motors introduces TrackBack’s lead tracking and reporting system to United Arab Emirates
· TrackBack’s industry-leading platform tracks the follow-up of leads passed from vehicle manufacturer to dealer
· Successful global partnership with General Motors extends to thirteen markets globally

General Motors launches TrackBack’s lead tracking and reporting system to its 14 dealers in United Arab Emirates. The programme integrates with the lead management system, providing lead tracking and real-time reporting to the dealer network.

TrackBack believes that every customer enquiry deserves a fast and high-quality dealer response, and provides a simple and innovative way to measure this increasingly important part of the retail sales process. As more and more customer enquiries are submitted online, TrackBack integrates with existing lead management systems to detect if, how quickly, and how well dealers contact these customers, and whether these leads result in appointments.

The introduction of TrackBack within United Arab Emirates extends the global relationship between TrackBack and General Motors to 13 markets across Europe, Asia, and Africa. TrackBack has worked with Vauxhall Motors in the UK since 2011, who recently won recognition at the Sophus3 awards for an average dealer response time to online test-drive requests of only 10 minutes.

Albert Chow, General Manager of TrackBack’s Singapore office, says: “Our experience with leading automotive brands such as General Motors is that TrackBack will deliver rapid improvements in the speed and quality of lead follow-up by dealers. This leads to a better all-round customer experience and increased sales opportunities for the dealer.”

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