We are pleased to announce that MG Motor Belux have chosen TrackBack as their partner to track and report on lead follow-up activity of their Brandstores. Integrating with the current lead management system TrackBack to measure if and when leads are followed-up and with this important information MG can now work with their Brandstores to increase customer engagement and sales opportunities.


Catherine Free, Marketing Manger of MG Belux comments “I had previously experienced how TrackBack can have an immediate positive effect in lead engagement during my time with another brand, so choosing to use TrackBack at MG Belux was quite an easy choice to make. The system neatly integrates with our lead management system, it requires no dealer training, and we can instantly see where we need to improve.  Being part of Astara Western Europe, the other brands of the group will also follow!”


Ian Perkins, Sales and Marketing Director “It is fantastic to be working with MG Motor Belux. They are an exciting and fast growing brand that is generating a lot of leads for their dealer network. The team at TrackBack are all looking forward to working with the brand and helping them to accelerate their growth”