TrackBack is now being used across many markets throughout Europe by Fiat, Alfa Romeo, Fiat Professional, Lancia, Chrysler, Jeep, Vauxhall, Opel, Mercedes Benz and Smart. In all cases it has had an immediate impact and continues to dramatically increasing the follow-up rates of manufacturer generated sales by the dealer networks.
Nicolas Fournet, account Director at Calls2Account states “Outside of the UK, Fiat Italy was the first European market to adopt TrackBack. Our unique system is now live in Germany, France, Holland, Belgium, Spain, Portugal, Poland, Turkey and Russia. There are also plans to launch TrackBack in Canada, North America, India, Thailand, Indonesia, Middle East and Australasia”.
Nic went onto say “So far the results have been incredible, with some markets seeing an increase in lead follow-up calls from below 20% to over 90%. This has had an obvious effect on showroom traffic, creating more sales opportunities for the dealers, attracting new customers to the brands and strengthening the relationships with existing drivers”.
TrackBack combines the latest telecoms technology with CRM and LMS systems allowing manufacturers to automatically and accurately measure their dealer’s ability to follow-up centrally generated sales leads and the quality of contact made. For more information on TrackBack, visit our website.