• TrackBack sponsors key automotive conference for the second consecutive year
  • TrackBack delivers effective and innovative lead-tracking solution used by over 20 vehicle brands globally

TrackBack is pleased to announce that it is sponsoring the Automotive Retail and Distribution Conference being held at the Steigenberger Hotel Am Kanzleramt in Berlin on the 5th and 6th April 2016.

The conference theme is ‘Effective and innovative retailing for today’s dynamic society.’ TrackBack believes that every customer enquiry deserves a fast and high-quality dealer response, and provides a simple and innovative way to measure this increasingly important part of the retail sales process. As more and more customer enquiries are submitted online, TrackBack integrates with existing lead managements systems to detect if, how quickly, and how well dealers contact these customers, and whether these leads result in appointments.

TrackBack’s Sales Director, Ian Perkins, will be attending the conference and comments: “This is a fantastic conference focusing on the future of automotive retailing. TrackBack is already used by twenty vehicle brands across Europe and Asia, and plays an important part in customer engagement through measuring the volume, speed, and quality of lead follow-up.”

A focus on lead-tracking has resulted in three TrackBack clients, Vauxhall, Alfa Romeo and Fiat, filling the top three places in the recent Sophus3 awards for test drive response. Vauxhall, who have worked with TrackBack since 2011, achieved an average response time of only 10 minutes to online requests for a test drive.


To contact Ian Perkins at the event: LinkedIn