Since the launch of TrackBack in 2009, our unique product has gone on to be used by manufacturers such as Mercedes-Benz, Smart, Fiat, Alfa Romeo, Chrysler, Jeep, Chevrolet, Vauxhall, Opel, Triumph Motorcycles, Nissan and Jaguar. It is live in many countries around the world and our clients continue to deploy our unique product into new markets on a monthly basis.
But one question that we are frequently asked is “How do dealers feel about the manufacturers being able to measure lead follow-up and listen to the telephone calls made by their staff when following up manufacturer generated sales leads?”
Well, in reality they don’t mind at all. This is because there are a number of components of the manufacturer lead follow-up process that dealer management staff like about the TrackBack product:
Transparency
In nearly all cases, the dealer management team believe that their sales staff are making every effort to follow-up sales leads in a professional manner. They also rely upon someone manually updating the CRM or Lead Management System to report on whether leads have actually been followed up, but have no physical proof.
As well as the manufacturer, TrackBack also supplies the dealer management teams with objective data that details lead follow-up activity levels of their staff. Dealers can also hear the quality of the call made through call recording. This valuable information is available in real time, so they can see if their staff are missing sales opportunities and react quickly.
Quality
There is a historic disagreement between dealers and manufacturers about the quality of the leads that they receive.
TrackBack provides the dealers with a system to accurately feedback lead quality to their manufacturers. Having proof of where a lead is not currently in the market helps the manufacturers understand actions that they need to take to improve lead quality.
Proof
Dealers are proud, they like to do a good job, and like to be seen to do a good job, and this includes the follow-up of manufacturer generated sales leads.
TrackBack gives the dealers a platform to prove to their manufacturer that they are following up sales leads.
Cost
By following up leads through TrackBack dealers actually save money on call costs. Rather than the dealers having to call a mixture of mobiles and landlines, they simply dial a local rate telephone number and connect to the lead through the TrackBack service. This costs less than calling mobiles.
For more information on TrackBack, please visit our website.