Engaging with Leads – What is the Best Way?

Engaging with leads

TrackBack presents at 2017 Automotive CX Summit TrackBack is pleased to sponsor and present at the Automotive Customer Centricity Summit held at the Ritz-Carlton, Marina del Rey, California on the 20-21st June 2017. In its 13th year, the Automotive CX Summit remains the only event dedicated to helping the automotive industry improve the customer experience and strengthen customer […]

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TrackBack sponsors Automotive CX Summit 2017

Automotive CX Summit 2017 TrackBack is delighted to once again sponsor and present at the 2017 Automotive CX Summit in Marina del Rey, California. The Automotive CX Summit is a unique event featuring: Auto industry thought leaders and innovators Exclusive industry environment with 140+ senior executives Strategic and best-practice presentations addressing key challenges in the “age […]

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How quick is “quick enough” to respond to online sales leads

What’s the worst response a salesperson can get during a sales call? Up near the top must be: “I am sorry, I have just bought another car.” Which means the customer was in the buying window, but you have missed out on the opportunity because the follow-up was not fast enough. This scenario was captured […]

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Have we forgotten the importance of fast lead follow-up in the new car sales process?

A recent AM Online article painted a bleak picture of dealership sales processes. A survey by automotive training and software company BTC described how car dealers’ sales processes are letting a frightening number of leads slip through their fingers. Their research shows that 35% of customers flagged as lost sales are in fact still searching […]

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