TrackBack customer Suzuki voted top automotive brand in 2019 customer satisfaction index

The latest UK Customer Satisfaction Index (UKCSI) report produced by the Institute of Customer Service has revealed that TrackBack users, Suzuki UK, has been ranked as the best automotive brand. The research asks 45,000 consumers to rate their experiences of dealing with nearly 260 different companies across 13 sectors, including those in the motor industry. As well as reporting an […]

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Dynamic Customer Success Manager Required

We are looking for a dynamic Customer Success Manager to join our brilliant and fast growing team. You’ll be passionate about client success and driving excellence in lead management. You must have great organisation and communication skills with a ‘can-do’ attitude. Crucially, you’ll need to have previous experience in either the sales or advertising sides […]

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TrackBack reveal European lead follow-up insight at Auto CRM event

TrackBack is proud to be sponsoring ENG’s 18th Automotive CRM and Marketing Excellence Summit in Amsterdam which is taking place on 28/29 November 2018. This respected and well attended event is a fantastic opportunity for networking and exploring technology and techniques that can ensure customer loyalty and create brand advocates. Key topics will include: – […]

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The influence of advertising within the car buyer’s journey

Last month the team over at Sophus3 revealed their latest market research report. This ground breaking project was the biggest ever study into advertising effectiveness in the automotive sector and was the result of 5 months of research by the independent digital intelligence and marketing consultancy in partnership with the leading automotive publishers Haymarket, Bauer, […]

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Are Call Recordings Allowed under GDPR?

TrackBack records millions of calls and tracks emails worldwide on behalf of many car manufacturers and of course, their customers who are awaiting contact from a dealer. However, each market where TrackBack operates has specific laws governing how calls can be legally recorded and used. Whilst TrackBack always advises clients to seek independent legal advice, […]

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We don’t like making calls. We don’t like receiving calls. But they sell cars.

Fewer and fewer voice calls are being made today. Most of us are more comfortable with messaging, emails and texts. And that’s because we are in control of the conversation. We can’t be interrupted. We can carefully compose responses. And we can ignore questions. We also decide when to respond, if we can be bothered. […]

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