TrackBack reveal European lead follow-up insight at Auto CRM event

TrackBack is proud to be sponsoring ENG’s 18th Automotive CRM and Marketing Excellence Summit in Amsterdam which is taking place on 28/29 November 2018. This respected and well attended event is a fantastic opportunity for networking and exploring technology and techniques that can ensure customer loyalty and create brand advocates. Key topics will include: – […]

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The influence of advertising within the car buyer’s journey

Last month the team over at Sophus3 revealed their latest market research report. This ground breaking project was the biggest ever study into advertising effectiveness in the automotive sector and was the result of 5 months of research by the independent digital intelligence and marketing consultancy in partnership with the leading automotive publishers Haymarket, Bauer, […]

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Are Call Recordings Allowed under GDPR?

TrackBack records millions of calls and tracks emails worldwide on behalf of many car manufacturers and of course, their customers who are awaiting contact from a dealer. However, each market where TrackBack operates has specific laws governing how calls can be legally recorded and used. Whilst TrackBack always advises clients to seek independent legal advice, […]

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We don’t like making calls. We don’t like receiving calls. But they sell cars.

Fewer and fewer voice calls are being made today. Most of us are more comfortable with messaging, emails and texts. And that’s because we are in control of the conversation. We can’t be interrupted. We can carefully compose responses. And we can ignore questions. We also decide when to respond, if we can be bothered. […]

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TrackBack invited to sit on the Oracle CX Automotive Council

TrackBack integrates and works alongside many CRM and LMS providers around the world, as a result our Sales Director, Ian Perkins, was invited to sit on the Oracle CX Automotive Council at their international convention in Chicago USA. This high profile event, attended by executives from nearly all of the major automotive manufacturers, from around […]

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Mazda increases focus on customer experience with launch of TrackBack lead reporting service

As customers increasingly research cars online and submit digital enquiries, Mazda UK has partnered with TrackBack to ensure all online enquiries receive a prompt and professional response from their chosen retailer. The TrackBack system is fully integrated with Mazda’s Lead Management System and will speed up the time it takes to respond to customer requests […]

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