US Test Drive Research Across Europe and Asia, TrackBack has unrivalled intelligence showing how well dealers follow-up and convert test drive enquiries provided by their OEMs, with over 7-million leads processed for many of the world’s largest brands. We wanted to compare this performance to the USA, acknowledged as leaders in customer service across many […]Continue Reading »
The UK is known as one of the most competitive sales markets in Europe for vehicle registrations. It is maybe surprising, therefore, that the eleven vehicle marques using TrackBack’s lead-tracking service in the UK are outperforming their competitors by a substantial margin. The SMMT’s latest registration figures show that OEMs using TrackBack have experienced a […]Continue Reading »
Vehicle brands using TrackBack’s lead-tracking and reporting platform outperform the UK market with 10.3% sales growth.
SMMT reports UK car market growth of 5.3% in March. TrackBack’s clients report an even more impressive 10.3% growth in vehicle registrations during this period. The UK’s new car market grew by 5.3% in March, making it the biggest ever month since the bi-annual plate change began in 1999, according to figures published by the […]Continue Reading »