Queen’s Awards for Innovation
and for International Trade
Category Archives : Knowledge Sharing
The Principles and Practicalities of the GDPR The General Data Protection Regulation (GDPR), which will become enforceable from May 25th 2018, aims to harmonise and toughen minimum standards for protecting personal information across the European Union and the countries with which Member States do business. This second blog on GDPR explores the Principles and explains […]
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Call Tracking Connecting CRM Systems with Customers CRM and other sales process management systems identify when prospects and customers need to be contacted. Sometimes contact is scheduled. Sometimes it needs to happen as quickly as possible, after a sales enquiry for example. Larger businesses typically use specially trained contact centres or automated systems to handle […]
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TrackBack presents at 2017 Automotive CX Summit TrackBack is pleased to sponsor and present at the Automotive Customer Centricity Summit held at the Ritz-Carlton, Marina del Rey, California on the 20-21st June 2017. In its 13th year, the Automotive CX Summit remains the only event dedicated to helping the automotive industry improve the customer experience and strengthen customer […]
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Due to the nature of our business, we are often invited to present about the importance of following up online leads quickly and professionally, and it seems that the issue of poor lead follow-up continues to plague the automotive industry. A recent Sophus3 study highlighted that on average it takes UK dealers 7 hours and […]
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When we launched TrackBack 6 years ago, I don’t mind admitting I was concerned. I knew manufacturers would love the idea, but how would Dealers react? How would they feel about their lead follow-up process being tracked and reported on? What I have come to realise is that actually the real benefit of our service […]
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The banking crisis in 2008 resulted in the world waking up to the grim realisation that our banks, worldwide, had been acting recklessly. They had been putting their own self-interests ahead of their customers’. As a result, regulators were instructed by governments to get tough on these institutions in order to better protect you and […]
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Our TrackBack platform is being used in 15 countries by a number of car manufacturers to detect if and when their dealers are following up the leads they provide. But before a brand in a market adopts TrackBack, they need to have evidence or even a suspicion that their dealers do not quickly follow-up every […]
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Big data is all the rage. Its ‘trending’ in every aspect of sales and marketing. Understanding the customer – who he or she is, where they live, what they own, what they buy, what they’ve looked at or ‘liked’ online etc. This data picture is becoming the ‘must have’ in an increasingly digitally dense world […]
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A few days ago I attended a conference and heard someone say “Technology Tells, Speech Sells”. This made me stop and think. Is it really true that in today’s technology lead society? And does it apply to all goods and services that we buy? I buy a lot of music, books and groceries on–line, so […]
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World champions like Lewis Hamilton have a number of things in common with the Automotive Industry, but there is a difference between making it to the top of your game, and simply being a player in a vast field of competition. So what do they have in common? Passion and determination? Yes. They both love […]
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