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Category Archives : Blog
TrackBack are proud sponsors of the Best Sales Team award, that was presented to Robins and Day Liverpool for their outstanding Sales performance. The Citroën Excellence Awards were held on Thursday 21st February in Hinkley, Leicestershire and the Best Sales Team award was presented by Eurig Druce, Sales Director for Citroën and Romesh Ranganathan. […]
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The latest UK Customer Satisfaction Index (UKCSI) report produced by the Institute of Customer Service has revealed that TrackBack users, Suzuki UK, has been ranked as the best automotive brand. The research asks 45,000 consumers to rate their experiences of dealing with nearly 260 different companies across 13 sectors, including those in the motor industry. As well as reporting an […]
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We are looking for a dynamic Customer Success Manager to join our brilliant and fast growing team. You’ll be passionate about client success and driving excellence in lead management. You must have great organisation and communication skills with a ‘can-do’ attitude. Crucially, you’ll need to have previous experience in either the sales or advertising sides […]
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With the continuing increase in digital leads and focus on responding to leads in a timely manner, Suzuki Belux has partnered with TrackBack to ensure that enquiries receive a timely response from their local dealer. TrackBack has been rolled out across the entire dealer network in both Belgium and Luxembourg, and being fully integrated with […]
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TrackBack is proud to be sponsoring ENG’s 18th Automotive CRM and Marketing Excellence Summit in Amsterdam which is taking place on 28/29 November 2018. This respected and well attended event is a fantastic opportunity for networking and exploring technology and techniques that can ensure customer loyalty and create brand advocates. Key topics will include: – […]
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A recent survey of 1,000 people suggested that 47% of them preferred an email rather than a phone call (24%) when being contacted about buying a car. It’s surprising perhaps that anyone would want to be interrupted by a phone call to be offered a car, let alone 1 in 4. A better question might […]
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Last month the team over at Sophus3 revealed their latest market research report. This ground breaking project was the biggest ever study into advertising effectiveness in the automotive sector and was the result of 5 months of research by the independent digital intelligence and marketing consultancy in partnership with the leading automotive publishers Haymarket, Bauer, […]
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It sounds obvious. If someone has shown interest in your product, make sure they remain interested. But that’s not just a matter of sending reminder emails and ticking boxes. It requires sensitive and tenacious skills that only well-trained and experienced professionals know how to deploy to best effect. Too many businesses these days are driven […]
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TrackBack records millions of calls and tracks emails worldwide on behalf of many car manufacturers and of course, their customers who are awaiting contact from a dealer. However, each market where TrackBack operates has specific laws governing how calls can be legally recorded and used. Whilst TrackBack always advises clients to seek independent legal advice, […]
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Fewer and fewer voice calls are being made today. Most of us are more comfortable with messaging, emails and texts. And that’s because we are in control of the conversation. We can’t be interrupted. We can carefully compose responses. And we can ignore questions. We also decide when to respond, if we can be bothered. […]
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