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Category Archives : TrackBack
On the 17th December 2015, at the prestigious Shangri-La Hotel in Paris, Opel France won the award for “Best Response within one hour”. The Leads Awards are organised by the automotive newspapers Auto Info, and measured the response to 2600 new and used sales leads submitted to 29 car manufacturers in October and November 2015. […]
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We are pleased to announce that FCA Luxembourg is the latest market to benefit from TrackBack.Calls. Integrating with our client’s existing Lead Management System, TrackBack.Calls uses the latest international telecommunications technology to give transparency of the lead follow-up process. FCA Luxembourg can now see, in real time, if and when the leads that they pass […]
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We are pleased to announce that TrackBack are sponsoring the 15th Annual Automotive CRM & Marketing Excellence conference in being held at the Radisson Blu in Rome. Organised by the European Networking Group, the event takes place over two days on the 10th and 11th November. Our Sales Director, Ian Perkins is attending the conference […]
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When we launched TrackBack 6 years ago, I don’t mind admitting I was concerned. I knew manufacturers would love the idea, but how would Dealers react? How would they feel about their lead follow-up process being tracked and reported on? What I have come to realise is that actually the real benefit of our service […]
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The banking crisis in 2008 resulted in the world waking up to the grim realisation that our banks, worldwide, had been acting recklessly. They had been putting their own self-interests ahead of their customers’. As a result, regulators were instructed by governments to get tough on these institutions in order to better protect you and […]
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We are pleased to announce that General Motors Indonesia is the latest market to go live with TrackBack. Working alongside General Motors International Operations, the integration of TrackBack with the current lead management system gives this important market transparency of the sales lead follow-up process. The management team in Indonesia can now see if and […]
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In June we tracked our 3 millionth sales lead through our unique TrackBack product. The TrackBack service is live in 30 countries around the world, and used by manufacturers such Fiat Group, General Motors, Mercedes-Benz and Renault to improve the volume, speed and quality of telephone lead follow-up by their Dealers. But why has it […]
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10 tips to build a global success When we dreamed up TrackBack ten years ago, our immediate ambition for it was not to become the global phenomenon we see today, but to find a single business who would love it. Here are our top 10 tips to build a global success like TrackBack. Find a […]
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Working alongside the European Networking Group, we are pleased to announce that Calls2Account are sponsoring the 7th Annual Automotive Finance Conference being held at the Movenpick city centre hotel in Amsterdam on the 9th and 10th June 2015. Our Sales and Marketing Director, Ian Perkins will be attending the conference and comments “Automotive finance is […]
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Our Sales and Marketing Director, Ian Perkins, recently made a presentation to a selection of leading Automotive Industry Marketing and CRM experts from around the world at a prestigious conference in London. The conference focused on Digital Marketing Strategies For Automotive OEMs And Retailers and this included the actions needed to turn digital leads into […]
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