Discover how well US dealers respond to test drive requests

US Test Drive Research Across Europe and Asia, TrackBack has unrivalled intelligence showing how well dealers follow-up and convert test drive enquiries provided by their OEMs, with over 7-million leads processed for many of the world’s largest brands. We wanted to compare this performance to the USA, acknowledged as leaders in customer service across many […]

Continue Reading »

Learn how successful OEMs are increasing vehicle sales faster than their competitors in the UK

The UK is known as one of the most competitive sales markets in Europe for vehicle registrations. It is maybe surprising, therefore, that the eleven vehicle marques using TrackBack’s lead-tracking service in the UK are outperforming their competitors by a substantial margin. The SMMT’s latest registration figures show that OEMs using TrackBack have experienced a […]

Continue Reading »

Vehicle brands using TrackBack’s lead-tracking and reporting platform outperform the UK market with 10.3% sales growth.

SMMT reports UK car market growth of 5.3% in March. TrackBack’s clients report an even more impressive 10.3% growth in vehicle registrations during this period. The UK’s new car market grew by 5.3% in March, making it the biggest ever month since the bi-annual plate change began in 1999, according to figures published by the […]

Continue Reading »