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Category Archives : Industry Statistics
For the past few years the automotive industry has seen a trend towards lead follow-up by email, after all it can be automated, personalised and measured. And with the right program you can guarantee that 100% of leads are responded to. But does responding to a lead by email help to move customers along in […]
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Last month the team over at Sophus3 revealed their latest market research report. This ground breaking project was the biggest ever study into advertising effectiveness in the automotive sector and was the result of 5 months of research by the independent digital intelligence and marketing consultancy in partnership with the leading automotive publishers Haymarket, Bauer, […]
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US Test Drive Research Across Europe and Asia, TrackBack has unrivalled intelligence showing how well dealers follow-up and convert test drive enquiries provided by their OEMs, with over 7-million leads processed for many of the world’s largest brands. We wanted to compare this performance to the USA, acknowledged as leaders in customer service across many […]
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The UK is known as one of the most competitive sales markets in Europe for vehicle registrations. It is maybe surprising, therefore, that the eleven vehicle marques using TrackBack’s lead-tracking service in the UK are outperforming their competitors by a substantial margin. The SMMT’s latest registration figures show that OEMs using TrackBack have experienced a […]
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SMMT reports UK car market growth of 5.3% in March. TrackBack’s clients report an even more impressive 10.3% growth in vehicle registrations during this period. The UK’s new car market grew by 5.3% in March, making it the biggest ever month since the bi-annual plate change began in 1999, according to figures published by the […]
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