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Category Archives : Knowledge Sharing
A few days ago I attended a conference and heard someone say “Technology Tells, Speech Sells”. This made me stop and think. Is it really true that in today’s technology lead society? And does it apply to all goods and services that we buy? I buy a lot of music, books and groceries on–line, so […]
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World champions like Lewis Hamilton have a number of things in common with the Automotive Industry, but there is a difference between making it to the top of your game, and simply being a player in a vast field of competition. So what do they have in common? Passion and determination? Yes. They both love […]
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The regulator, Ofcom, have recently confirmed new rules will be coming into effect from June 2015 concerning Freephone numbers. At present calls to 0800 and 0808 numbers are only free if used from a landline with mobile phone users having to pay between 14p and 40p per minute. From next summer, as part of the […]
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This week I received an email from a training company asking me if I would like to attend some courses on social media marketing. This isn’t uncommon, I receive 100’s of emails every day, and as such I have learnt to speed read and delete emails that don’t grab my attention immediately. But this one […]
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Like any growing business that relies on technology, at Calls2Account we take the security of our customers’ data very seriously. We are also aware that the websites of small to medium sized enterprises are a primary target for cybercriminals to hack in order to establish covet means of conducting crime online. We thought you might […]
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Every so often I hear a Customer Relationship Management professional declare that customers should decide how they wish to be contacted. And in this day and age, that will normally mean email (or text for short timely pieces of information). To a point I agree. People like to be in control of who’s allowed to […]
Continue Reading »Most manufacturers challenge their Dealers to meet a certain level of sales lead follow-up in order to meet standards and qualify for their variable Dealer Margin. However, in the main this is measured against criteria such as: Are leads opened within 24 hours? Was the lead manually updated by the Dealer as being actioned within […]
Continue Reading »The SMMT has recently confirmed that year on year new car sales for period January to end February are 10% up – This is great news and one that the industry welcomes. Even so, this is no time to relax, remember that famous saying – Make hay whilst the sun is shining, well now is […]
Continue Reading »We know from research that quick and appropriate telephone follow-up of test drive requests by Dealers has a massive impact on sales. But we don’t really need the research, surely it is just common sense? If a prospect has requested a test drive in one brand, there is a good chance he has requested one […]
Continue Reading »It is common for us to hear the frustrations of managers that their sales teams do not make enough prospecting calls and that no matter how much they push their sales teams, prospecting remains a weak area of their business. This is often due to what we know as “Call Reluctance”. Call reluctance is something […]
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