GDPR Implications – Part 2


The Principles and Practicalities of the GDPR The General Data Protection Regulation (GDPR), which will become enforceable from May 25th 2018, aims to harmonise and toughen minimum standards for protecting personal information across the European Union and the countries with which Member States do business. This second blog on GDPR explores the Principles and explains […]

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Discover how well US dealers respond to test drive requests

US Test Drive Research Across Europe and Asia, TrackBack has unrivalled intelligence showing how well dealers follow-up and convert test drive enquiries provided by their OEMs, with over 7-million leads processed for many of the world’s largest brands. We wanted to compare this performance to the USA, acknowledged as leaders in customer service across many […]

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Ford of Britain the latest OEM to adopt TrackBack lead tracking and reporting service

TrackBack is pleased to announce that Ford of Britain is the latest automotive client to use TrackBack’s award-winning lead tracking and reporting service. Integrating with Ford’s existing Lead Management System, TrackBack will provide Ford with an objective and accurate measurement of lead follow-up by its Dealer network, and identify how quickly and professionally these are actioned. […]

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Connecting CRM Systems with Customers

Call Tracking Connecting CRM Systems with Customers CRM and other sales process management systems identify when prospects and customers need to be contacted. Sometimes contact is scheduled. Sometimes it needs to happen as quickly as possible, after a sales enquiry for example. Larger businesses typically use specially trained contact centres or automated systems to handle […]

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Engaging with Leads – What is the Best Way?

Engaging with leads

TrackBack presents at 2017 Automotive CX Summit TrackBack is pleased to sponsor and present at the Automotive Customer Centricity Summit held at the Ritz-Carlton, Marina del Rey, California on the 20-21st June 2017. In its 13th year, the Automotive CX Summit remains the only event dedicated to helping the automotive industry improve the customer experience and strengthen customer […]

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TrackBack wins two prestigious Queen’s Awards for Innovation and International Trade

TrackBack is proud to announce it has won prestigious Queen’s Awards for both Innovation and International Trade. It is rare for a company to win both awards in the same year, but TrackBack is no ordinary company. Today it operates in over 20 countries and 16 languages for clients such as Fiat, Vauxhall, Opel, Peugeot, Citroen, Mercedes, Suzuki and Hyundai […]

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