Mazda increases focus on customer experience with launch of TrackBack lead reporting service

As customers increasingly research cars online and submit digital enquiries, Mazda UK has partnered with TrackBack to ensure all online enquiries receive a prompt and professional response from their chosen retailer. The TrackBack system is fully integrated with Mazda’s Lead Management System and will speed up the time it takes to respond to customer requests […]

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Volvo launches TrackBack reporting service

Volvo TrackBack launch

New reporting suite will improve speed and efficiency of digital customer communication With the continuing move from traditional to digital methods of contact between customers and retailers, Volvo Car UK has partnered with TrackBack to ensure anyone making an online enquiry receives a timely and high-quality response from their chosen retailer. The TrackBack system is […]

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GDPR Implications – Part 2


The Principles and Practicalities of the GDPR The General Data Protection Regulation (GDPR), which will become enforceable from May 25th 2018, aims to harmonise and toughen minimum standards for protecting personal information across the European Union and the countries with which Member States do business. This second blog on GDPR explores the Principles and explains […]

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Discover how well US dealers respond to test drive requests

US Test Drive Research Across Europe and Asia, TrackBack has unrivalled intelligence showing how well dealers follow-up and convert test drive enquiries provided by their OEMs, with over 7-million leads processed for many of the world’s largest brands. We wanted to compare this performance to the USA, acknowledged as leaders in customer service across many […]

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