Queen’s Awards for Innovation
and for International Trade
Category Archives : News and events
A recent survey of 1,000 people suggested that 47% of them preferred an email rather than a phone call (24%) when being contacted about buying a car. It’s surprising perhaps that anyone would want to be interrupted by a phone call to be offered a car, let alone 1 in 4. A better question might […]
Continue Reading »
It sounds obvious. If someone has shown interest in your product, make sure they remain interested. But that’s not just a matter of sending reminder emails and ticking boxes. It requires sensitive and tenacious skills that only well-trained and experienced professionals know how to deploy to best effect. Too many businesses these days are driven […]
Continue Reading »
TrackBack integrates and works alongside many CRM and LMS providers around the world, as a result our Sales Director, Ian Perkins, was invited to sit on the Oracle CX Automotive Council at their international convention in Chicago USA. This high profile event, attended by executives from nearly all of the major automotive manufacturers, from around […]
Continue Reading »
Everyone agrees that the faster you follow up a lead, the more likely a sale will result. Vehicle manufacturers know this, and their dealers know this. Sales staff also know this, but they face a practical problem of managing lead follow-up amongst all their other duties, including dealing with customers in the showroom – clearly […]
Continue Reading »
As customers increasingly research cars online and submit digital enquiries, Mazda UK has partnered with TrackBack to ensure all online enquiries receive a prompt and professional response from their chosen retailer. The TrackBack system is fully integrated with Mazda’s Lead Management System and will speed up the time it takes to respond to customer requests […]
Continue Reading »
New reporting suite will improve speed and efficiency of digital customer communication With the continuing move from traditional to digital methods of contact between customers and retailers, Volvo Car UK has partnered with TrackBack to ensure anyone making an online enquiry receives a timely and high-quality response from their chosen retailer. The TrackBack system is […]
Continue Reading »
A great deal is being written about the impending domination of machines over mankind. It started as science fiction and is fast becoming reality. AI, AR, VR, robotics and a whole host of IT-oriented manifestations are beginning to enter our lives. Many are becoming evident, such as autonomous cars and voice-activated phones or home control […]
Continue Reading »
TrackBack is pleased to be taking part in this year’s Oracle Open World Event in San Francisco, which brings together experts from various industries to discuss CRM systems and future technologies. Our Sales Director, Ian Perkins, has been invited to sit on a discussion panel during the Automotive Leadership Summit at the Palace Hotel on […]
Continue Reading »
Sir Vince Cable, the local Twickenham MP, visited TrackBack to discuss the business growth that has helped them win two Queen’s Awards for Enterprise. TrackBack was one of only six companies nationally to win two Queen’s Awards in 2017. The Queen’s Awards for Enterprise were won by TrackBack for both International Trade and Innovation. The […]
Continue Reading »
The Principles and Practicalities of the GDPR The General Data Protection Regulation (GDPR), which will become enforceable from May 25th 2018, aims to harmonise and toughen minimum standards for protecting personal information across the European Union and the countries with which Member States do business. This second blog on GDPR explores the Principles and explains […]
Continue Reading »