Queen’s Awards for Innovation
and for International Trade
Category Archives : News and events
US Test Drive Research Across Europe and Asia, TrackBack has unrivalled intelligence showing how well dealers follow-up and convert test drive enquiries provided by their OEMs, with over 7-million leads processed for many of the world’s largest brands. We wanted to compare this performance to the USA, acknowledged as leaders in customer service across many […]
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TrackBack is pleased to announce that Ford of Britain is the latest automotive client to use TrackBack’s award-winning lead tracking and reporting service. Integrating with Ford’s existing Lead Management System, TrackBack will provide Ford with an objective and accurate measurement of lead follow-up by its Dealer network, and identify how quickly and professionally these are actioned. […]
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Call Tracking Connecting CRM Systems with Customers CRM and other sales process management systems identify when prospects and customers need to be contacted. Sometimes contact is scheduled. Sometimes it needs to happen as quickly as possible, after a sales enquiry for example. Larger businesses typically use specially trained contact centres or automated systems to handle […]
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TrackBack presents at 2017 Automotive CX Summit TrackBack is pleased to sponsor and present at the Automotive Customer Centricity Summit held at the Ritz-Carlton, Marina del Rey, California on the 20-21st June 2017. In its 13th year, the Automotive CX Summit remains the only event dedicated to helping the automotive industry improve the customer experience and strengthen customer […]
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GDPR Implications – Part 1 GDPR and TrackBack The General Data Protection Regulation (GDPR) has been adopted into UK Law and will become enforceable from May 25th 2018. The changing regulations will have a significant impact on the way that data is managed by everybody. As TrackBack is an integrated data partner for its clients, […]
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TrackBack is proud to announce it has won prestigious Queen’s Awards for both Innovation and International Trade. It is rare for a company to win both awards in the same year, but TrackBack is no ordinary company. Today it operates in over 20 countries and 16 languages for clients such as Fiat, Vauxhall, Opel, Peugeot, Citroen, Mercedes, Suzuki and Hyundai […]
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Hyundai launches TrackBack Hyundai Belgium launches TrackBack’s lead tracking and reporting system to its 96 dealers in Belgium and Luxembourg, following a successful pilot programme. The TrackBack service integrates with the existing lead management system operated by Hyundai. It substitutes the customer’s original contact details with trackable details, which dealers can call from any telephone or mobile phone. Once the dealer calls […]
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Automotive CX Summit 2017 TrackBack is delighted to once again sponsor and present at the 2017 Automotive CX Summit in Marina del Rey, California. The Automotive CX Summit is a unique event featuring: Auto industry thought leaders and innovators Exclusive industry environment with 140+ senior executives Strategic and best-practice presentations addressing key challenges in the “age […]
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Congratulations to Charlotte TrackBack’s Charlotte Model-Webbe is the winner of the 2017 PETA Apprentice of the Year award, chosen from over 400 apprentices nationwide. Charlotte works as an Apprentice Support Analyst in TrackBack’s Southampton office and trained at PETA’s IT Training Centre in Portsmouth. PETA Apprenticeships Manager Gavin Smith announced the winner as The Lord Mayor presented […]
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TrackBack’s industry leading platform tracks the follow-up of CRM leads passed from vehicle manufacturer to dealer Over two-million leads tracked during 2016, taking the total to over 6-million since TrackBack launched Rapid increase in lead volume is due to TrackBack’s growth across multiple car brands globally. TrackBack is celebrating a record year, with more than 2-million […]
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