Are Call Recordings Allowed under GDPR?

Are call recordings allowed under GDPR

TrackBack records millions of calls and tracks emails worldwide on behalf of many car manufacturers and of course, their customers who are awaiting contact from a dealer. However, each market where TrackBack operates has specific laws governing how calls can be legally recorded and used. Whilst TrackBack always advises clients to seek independent legal advice, […]

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How quick is “quick enough” to respond to online sales leads

What’s the worst response a salesperson can get during a sales call? Up near the top must be: “I am sorry, I have just bought another car.” Which means the customer was in the buying window, but you have missed out on the opportunity because the follow-up was not fast enough. This scenario was captured […]

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Increased focus on lead management insight at TrackBack


• TrackBack’s industry leading platform tracks leads passed from vehicle manufacturer to dealer • Appointment of Neil Hunt expands industry insight and expertise Neil Hunt has taken up the new role of Marketing and Insight Director for TrackBack, a leading provider of lead management services and reporting. Neil Hunt will play a lead role in […]

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TrackBack.Calls is live in Luxembourg

We are pleased to announce that FCA Luxembourg is the latest market to benefit from TrackBack.Calls. Integrating with our client’s existing Lead Management System, TrackBack.Calls uses the latest international telecommunications technology to give transparency of the lead follow-up process. FCA Luxembourg can now see, in real time, if and when the leads that they pass […]

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