· TrackBack’s Sales Director, Ian Perkins, presents at key automotive conference
· TrackBack’s industry-leading platform integrates with existing lead management systems to track the follow-up of leads passed from vehicle manufacturer to dealer

TrackBack is pleased to sponsor and present at the Automotive Customer Centricity Summit held at the Ritz-Carlton, Marina del Rey, California on the 21st June 2016.

In its 12th year, the Automotive Customer Centricity Summit remains the only summit dedicated to helping the automotive industry improve the customer experience and strengthen customer relationships.

TrackBack integrates with the existing lead management systems to detect if, and how quickly, leads produced by vehicle manufacturers are contacted by dealers. With more than five million leads processed for 20 brands, in 21 countries, in 16 languages, TrackBack is uniquely qualified to share the secrets to improving the lead follow-up process.

TrackBack’s Sales Director, Ian Perkins, will present at the conference and comments: “This is a great event, and we are looking forward to being part of this important industry conference. TrackBack is already being used by twenty vehicle maufacturers to measure the follow-up of customer leads, and all of them have seen an increase in customer contact and subsequently generated incremental sales. I am looking forward to sharing some industry best practice with the manufacturers attending the event.”

To contact Ian Perkins at the event, click here
To find out more about TrackBack products, click here
To find out more about TrackBack’s current clients and global experience, click here
To find out more about the 2016 Customer Centricity Summit, click here