TrackBack Delivering Continuous Improvement In Sales Lead Follow-Up And Conversion

The role of TrackBack, our call detection service used mainly in the car industry, is to deliver improved performance in lead management and follow-up. On a quarterly basis we benchmark our customers in order to provide a view of their dealers’ performance against an industry average. Our 2013 Quarter 2 results have just been published […]

Continue Reading »

Hawkins Motors Selects Calls2Account For Inbound Call Tracking.

We are pleased to announce that Hawkins Motors are the latest dealer to select Calls2Account as their chosen supplier for call tracking. Based in Blackwater near Truro, Hawkins Motors are leading the way for both Citroen and Hyundai in Cornwall. “We are delighted that Calls2Account has been selected as their call tracking provider by Hawkins […]

Continue Reading »

Transparency in Call Tracking

We have been recruiting for a new Account Director and have seen some great candidates. Part of the interview process included the shortlist giving us a presentation on the importance of the telephone in lead follow-up. The word that kept coming up was ‘transparency’, or more accurately, the lack of it – in other words, […]

Continue Reading »

TrackBack Deployed Successfully In Italy For Fiat.

Now we can track what happens to leads issued to dealers in any country worldwide! This has been a very exciting couple of months for Calls2Account. TrackBack has been providing transparency in the UK for several years between manufacturers and dealers over whether allocated leads have been called or not (it’s by far the best […]

Continue Reading »

Beadles Group selects Calls2Account for Inbound and Outbound Call Tracking, Call Recording and Call Analysis

Following a thorough tender process, we are delighted to announce that Beadles Group has chosen Calls2Account Professional and SCAN from our portfolio of services. Choosing Calls2Account Professional for inbound and outbound telephone call tracking and call recording, plus our SCAN service to analyse telephone calls on a monthly basis, Beadles Group are the latest dealer […]

Continue Reading »

Trackback Adopted By Triumph

We are pleased to announce that Triumph Motorcycles have become the first motorcycle manufacturer to adopt our unique TrackBack service. Calls2Account have been working with Triumph on measuring, benchmarking and improving the telephone activity of their Dealers on inbound calls for a while. The introduction of TrackBack has extended this focus and allows Triumph to […]

Continue Reading »

Set up and raring to go at the Heritage Motor Museum in Gaydon

Today we are supporting the Car Dealer Magazine Conference at the Heritage Motor Museum in Gaydon, Warwickshire. The theme for the conference is “Make More Profit and Protect Your Business” so it makes perfect sense that we are introducing Manufacturers and Groups and Dealers to our services that are proven in helping businesses to improve […]

Continue Reading »

Customer Service The Calls2Account Way

We recently appointed Pandora Vignaud as our new Customer Service Manager. She has taken over from Jennifer van der Schans who has gone travelling for a few months. Everyone at Calls2Account wishes her the best in her adventures! When interviewing for Jen’s replacement it got me thinking about our ethos for Customer Service, how we […]

Continue Reading »

Should Sales Lead Follow-up be included in mandatory Dealer Standards?

Most manufacturers challenge their Dealers to meet a certain level of sales lead follow-up in order to meet standards and qualify for their variable Dealer Margin. However, in the main this is measured against criteria such as: Are leads opened within 24 hours? Was the lead manually updated by the Dealer as being actioned within […]

Continue Reading »

Ryders Choose Calls2Account As Preferred Inbound Call Recording and Call Tracking Provider

Leading Hyundai dealership, Ryders of Warrington have selected Calls2Account as their preferred supplier for call tracking and inbound call recording. Working closely with the Warrington Dealership Stefanie Hill commented “I am delighted that Ryders have chosen Calls2Account to help measure the effectiveness of their marketing and generate more showroom traffic for the sales team. I […]

Continue Reading »