Check if and when lead follow up emails are sent While it is well-known that responding by phone is far more effective at achieving showroom appointments than sending emails, not all customers like being contacted by telephone. Some prefer only giving an email address when completing online enquiries. Others might prove hard to contact by [...] Continue Reading »

CRM and Lead Management Systems Sometimes Need Help

CRM systems help a business maintain and share an understanding of their customers’ relationships with that business. They might also help the business schedule a range of contact opportunities with their customers. Lead Management Systems (LMS) manage sales and support opportunities in a similar way, but are focussed on compelling customer contact staff, especially sales […]

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Calls2Account at the Automotive Customer Centricity Summit in the USA

This week our Sales and Marketing Director, Ian Perkins, has gone stateside. Ian has a busy schedule meeting prospective clients in both California and Detroit. Yesterday Ian attended the “Automotive Customer Centricity Summit” at the Ritz-Carlton, Marina Del Rey. The summit was a great opportunity for Ian to learn more about the current trends in […]

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Calls2Account at European CRM conference

Our Managing Director, Gareth Thomas and Sales Director, Ian Perkins have joined leading figures from across the globe at the Automotive CRM and Marketing Excellence conference in Barcelona. The conference will cover topics including: – The new reality of social media and its current place in CRM – Not all leads are good leads: Determine […]

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