Need For Speed

TrackBack is currently used across Europe by a number of car and light commercial vehicle manufacturers to measure exactly how many manufacturer generated sales leads are being contacted by telephone by their dealer networks. Within the automotive industry, there is a common understanding that following up sales leads creates showroom traffic and sales. However, the […]

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Triumph West Yorkshire Already Benefiting From Calls2Account

Within a month of starting to use Calls2Account, Triumph West Yorkshire are already benefiting from the detail and information that the service offers. In a recent review, Patrick Jagger, Director commented “A couple of days ago, we had promised to call a customer back with regards to some goods that they wished to purchase. Unfortunately […]

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Sometimes You Shouldn't Do What Customers Want

Every so often I hear a Customer Relationship Management professional declare that customers should decide how they wish to be contacted. And in this day and age, that will normally mean email (or text for short timely pieces of information). To a point I agree. People like to be in control of who’s allowed to […]

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TrackBack Deployed Successfully In Italy For Fiat.

Now we can track what happens to leads issued to dealers in any country worldwide! This has been a very exciting couple of months for Calls2Account. TrackBack has been providing transparency in the UK for several years between manufacturers and dealers over whether allocated leads have been called or not (it’s by far the best […]

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Set up and raring to go at the Heritage Motor Museum in Gaydon

Today we are supporting the Car Dealer Magazine Conference at the Heritage Motor Museum in Gaydon, Warwickshire. The theme for the conference is “Make More Profit and Protect Your Business” so it makes perfect sense that we are introducing Manufacturers and Groups and Dealers to our services that are proven in helping businesses to improve […]

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Customer Service The Calls2Account Way

We recently appointed Pandora Vignaud as our new Customer Service Manager. She has taken over from Jennifer van der Schans who has gone travelling for a few months. Everyone at Calls2Account wishes her the best in her adventures! When interviewing for Jen’s replacement it got me thinking about our ethos for Customer Service, how we […]

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Should Sales Lead Follow-up be included in mandatory Dealer Standards?

Most manufacturers challenge their Dealers to meet a certain level of sales lead follow-up in order to meet standards and qualify for their variable Dealer Margin. However, in the main this is measured against criteria such as: Are leads opened within 24 hours? Was the lead manually updated by the Dealer as being actioned within […]

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Coulsdon Audi Endorses Calls2Account

In a recent review with Jason Stanger, Sales Manager at Coulsdon Audi, we were delighted to receive the following feedback: “We have been using the Calls2Account system in the business for three months now, and I am really impressed with the system. Not only is it easy to use, but it also offers us a […]

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Laguna Motorcycles Select Calls2Account

We are delighted to announce that Laguna Motorcycles have selected Calls2Account as their preferred supplier for Advertising Call Response Tracking  and Call Recording. Representing Triumph, Harley Davidson, Honda, Suzuki, Yamaha, Ducati, KTM and Kawasaki through five dealerships across Kent, makes Laguna Motorcycles the county’s largest motorcycle dealer group. Andrew Pearce, Managing Director said “We were […]

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Marketing Measurement and Call Recording Systems Have Never Been So Important

The SMMT has recently confirmed that year on year new car sales for period January to end February are 10% up – This is great news and one that the industry welcomes. Even so, this is no time to relax, remember that famous saying – Make hay whilst the sun is shining, well now is […]

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