Need For Speed

TrackBack is currently used across Europe by a number of car and light commercial vehicle manufacturers to measure exactly how many manufacturer generated sales leads are being contacted by telephone by their dealer networks. Within the automotive industry, there is a common understanding that following up sales leads creates showroom traffic and sales. However, the […]

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TrackBack continues its European expansion with Spain and Poland

After being successfully rolled out in Italy, France, Belgium and The Netherlands, Fiat and Calls2Account have now extended their collaboration to Spain and Poland. Live since the end of October in both countries, TrackBack has instantly been adopted by the dealer network and is already showing concrete results on leads follow-up. With Portugal and Germany […]

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Calls2Account at European CRM conference

Our Managing Director, Gareth Thomas and Sales Director, Ian Perkins have joined leading figures from across the globe at the Automotive CRM and Marketing Excellence conference in Barcelona. The conference will cover topics including: – The new reality of social media and its current place in CRM – Not all leads are good leads: Determine […]

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TrackBack Live in the Netherlands and Belgium

As part of our continued roll out programme across mainland Europe, Fiat in the Netherlands and Belgium are now live with our TrackBack service. Tracking and measuring the follow up rates for leads generated by the head offices of Fiat within Belgium and the Netherlands, TrackBack is already having a positive impact on the levels […]

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France feels the benefit of TrackBack

We are delighted to announce, that as part of our continued work with Fiat, France is the latest country to go live with TrackBack to measure and increase the lead follow-up rates of their dealer network. With annual new car sales of 1.1 million units France is one of the largest new car markets in […]

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Calls2Account Customer Service Praised

In a recent review between Zoey Keeble and Nicola Rose of Beadles Group and Pandora Vignaud of Calls2Account, it was great to receive praise for the efforts made by our customer service team. Zoey stated “We are a very busy marketing department looking after 11 dealerships and rely upon our suppliers to react quickly and […]

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Triumph West Yorkshire Already Benefiting From Calls2Account

Within a month of starting to use Calls2Account, Triumph West Yorkshire are already benefiting from the detail and information that the service offers. In a recent review, Patrick Jagger, Director commented “A couple of days ago, we had promised to call a customer back with regards to some goods that they wished to purchase. Unfortunately […]

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TrackBack Delivering Continuous Improvement In Sales Lead Follow-Up And Conversion

The role of TrackBack, our call detection service used mainly in the car industry, is to deliver improved performance in lead management and follow-up. On a quarterly basis we benchmark our customers in order to provide a view of their dealers’ performance against an industry average. Our 2013 Quarter 2 results have just been published […]

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West Yorkshire Triumph choose Calls2Account

Based in Shipley, West Yorkshire Triumph are the latest dealer to choose Calls2Account professional to measure the effectiveness of their marketing initiatives and record inbound telephone calls to ensure that they always offer the highest levels of customer service. Ian Perkins, Sales Director at Calls2Account, comments: “We are really pleased that the team at Triumph […]

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Hawkins Motors Selects Calls2Account For Inbound Call Tracking.

We are pleased to announce that Hawkins Motors are the latest dealer to select Calls2Account as their chosen supplier for call tracking. Based in Blackwater near Truro, Hawkins Motors are leading the way for both Citroen and Hyundai in Cornwall. “We are delighted that Calls2Account has been selected as their call tracking provider by Hawkins […]

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