Queen’s Awards for Innovation
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Tagged : sales lead management
TrackBack is currently used across Europe by a number of car and light commercial vehicle manufacturers to measure exactly how many manufacturer generated sales leads are being contacted by telephone by their dealer networks. Within the automotive industry, there is a common understanding that following up sales leads creates showroom traffic and sales. However, the […]
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This week our Sales and Marketing Director, Ian Perkins, has gone stateside. Ian has a busy schedule meeting prospective clients in both California and Detroit. Yesterday Ian attended the “Automotive Customer Centricity Summit” at the Ritz-Carlton, Marina Del Rey. The summit was a great opportunity for Ian to learn more about the current trends in […]
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Our Managing Director, Gareth Thomas and Sales Director, Ian Perkins have joined leading figures from across the globe at the Automotive CRM and Marketing Excellence conference in Barcelona. The conference will cover topics including: – The new reality of social media and its current place in CRM – Not all leads are good leads: Determine […]
Continue Reading » As part of our continued roll out programme across mainland Europe, Fiat in the Netherlands and Belgium are now live with our TrackBack service. Tracking and measuring the follow up rates for leads generated by the head offices of Fiat within Belgium and the Netherlands, TrackBack is already having a positive impact on the levels […]
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We are delighted to announce, that as part of our continued work with Fiat, France is the latest country to go live with TrackBack to measure and increase the lead follow-up rates of their dealer network. With annual new car sales of 1.1 million units France is one of the largest new car markets in […]
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We often quote the European research conducted my MMIT and Bearing Point into lead follow-up by Dealers, you may have seen it in our previous blogs. We have known for a long time that TrackBack has a dramatic impact in the UK, but we were not certain how that would translate to Europe. Since April […]
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In a recent review between Zoey Keeble and Nicola Rose of Beadles Group and Pandora Vignaud of Calls2Account, it was great to receive praise for the efforts made by our customer service team. Zoey stated “We are a very busy marketing department looking after 11 dealerships and rely upon our suppliers to react quickly and […]
Continue Reading » Within a month of starting to use Calls2Account, Triumph West Yorkshire are already benefiting from the detail and information that the service offers. In a recent review, Patrick Jagger, Director commented “A couple of days ago, we had promised to call a customer back with regards to some goods that they wished to purchase. Unfortunately […]
Continue Reading » Every so often I hear a Customer Relationship Management professional declare that customers should decide how they wish to be contacted. And in this day and age, that will normally mean email (or text for short timely pieces of information). To a point I agree. People like to be in control of who’s allowed to […]
Continue Reading » The role of TrackBack, our call detection service used mainly in the car industry, is to deliver improved performance in lead management and follow-up. On a quarterly basis we benchmark our customers in order to provide a view of their dealers’ performance against an industry average. Our 2013 Quarter 2 results have just been published […]
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