West Yorkshire Triumph choose Calls2Account

Based in Shipley, West Yorkshire Triumph are the latest dealer to choose Calls2Account professional to measure the effectiveness of their marketing initiatives and record inbound telephone calls to ensure that they always offer the highest levels of customer service. Ian Perkins, Sales Director at Calls2Account, comments: “We are really pleased that the team at Triumph […]

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Transparency in Call Tracking

We have been recruiting for a new Account Director and have seen some great candidates. Part of the interview process included the shortlist giving us a presentation on the importance of the telephone in lead follow-up. The word that kept coming up was ‘transparency’, or more accurately, the lack of it – in other words, […]

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Beadles Group selects Calls2Account for Inbound and Outbound Call Tracking, Call Recording and Call Analysis

Following a thorough tender process, we are delighted to announce that Beadles Group has chosen Calls2Account Professional and SCAN from our portfolio of services. Choosing Calls2Account Professional for inbound and outbound telephone call tracking and call recording, plus our SCAN service to analyse telephone calls on a monthly basis, Beadles Group are the latest dealer […]

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Trackback Adopted By Triumph

We are pleased to announce that Triumph Motorcycles have become the first motorcycle manufacturer to adopt our unique TrackBack service. Calls2Account have been working with Triumph on measuring, benchmarking and improving the telephone activity of their Dealers on inbound calls for a while. The introduction of TrackBack has extended this focus and allows Triumph to […]

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Set up and raring to go at the Heritage Motor Museum in Gaydon

Today we are supporting the Car Dealer Magazine Conference at the Heritage Motor Museum in Gaydon, Warwickshire. The theme for the conference is “Make More Profit and Protect Your Business” so it makes perfect sense that we are introducing Manufacturers and Groups and Dealers to our services that are proven in helping businesses to improve […]

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Customer Service The Calls2Account Way

We recently appointed Pandora Vignaud as our new Customer Service Manager. She has taken over from Jennifer van der Schans who has gone travelling for a few months. Everyone at Calls2Account wishes her the best in her adventures! When interviewing for Jen’s replacement it got me thinking about our ethos for Customer Service, how we […]

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Should Sales Lead Follow-up be included in mandatory Dealer Standards?

Most manufacturers challenge their Dealers to meet a certain level of sales lead follow-up in order to meet standards and qualify for their variable Dealer Margin. However, in the main this is measured against criteria such as: Are leads opened within 24 hours? Was the lead manually updated by the Dealer as being actioned within […]

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Coulsdon Audi Endorses Calls2Account

In a recent review with Jason Stanger, Sales Manager at Coulsdon Audi, we were delighted to receive the following feedback: “We have been using the Calls2Account system in the business for three months now, and I am really impressed with the system. Not only is it easy to use, but it also offers us a […]

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Laguna Motorcycles Select Calls2Account

We are delighted to announce that Laguna Motorcycles have selected Calls2Account as their preferred supplier for Advertising Call Response Tracking  and Call Recording. Representing Triumph, Harley Davidson, Honda, Suzuki, Yamaha, Ducati, KTM and Kawasaki through five dealerships across Kent, makes Laguna Motorcycles the county’s largest motorcycle dealer group. Andrew Pearce, Managing Director said “We were […]

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Marketing Measurement and Call Recording Systems Have Never Been So Important

The SMMT has recently confirmed that year on year new car sales for period January to end February are 10% up – This is great news and one that the industry welcomes. Even so, this is no time to relax, remember that famous saying – Make hay whilst the sun is shining, well now is […]

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