TrackBack Delivering Continuous Improvement In Sales Lead Follow-Up And Conversion

The role of TrackBack, our call detection service used mainly in the car industry, is to deliver improved performance in lead management and follow-up. On a quarterly basis we benchmark our customers in order to provide a view of their dealers’ performance against an industry average. Our 2013 Quarter 2 results have just been published […]

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Hawkins Motors Selects Calls2Account For Inbound Call Tracking.

We are pleased to announce that Hawkins Motors are the latest dealer to select Calls2Account as their chosen supplier for call tracking. Based in Blackwater near Truro, Hawkins Motors are leading the way for both Citroen and Hyundai in Cornwall. “We are delighted that Calls2Account has been selected as their call tracking provider by Hawkins […]

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How To Calibrate Call Analysis

This morning Kathryn our SCAN Manager initiated a call calibration session. SCAN (Sales Call Analysis) is a service where we score customer experiences by analysing client call recordings. We hold calibration sessions regularly. In those sessions all our analysts, known as Scanners, get together and are invited in to jointly score calls in order to […]

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Set up and raring to go at the Heritage Motor Museum in Gaydon

Today we are supporting the Car Dealer Magazine Conference at the Heritage Motor Museum in Gaydon, Warwickshire. The theme for the conference is “Make More Profit and Protect Your Business” so it makes perfect sense that we are introducing Manufacturers and Groups and Dealers to our services that are proven in helping businesses to improve […]

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Customer Service The Calls2Account Way

We recently appointed Pandora Vignaud as our new Customer Service Manager. She has taken over from Jennifer van der Schans who has gone travelling for a few months. Everyone at Calls2Account wishes her the best in her adventures! When interviewing for Jen’s replacement it got me thinking about our ethos for Customer Service, how we […]

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Should Sales Lead Follow-up be included in mandatory Dealer Standards?

Most manufacturers challenge their Dealers to meet a certain level of sales lead follow-up in order to meet standards and qualify for their variable Dealer Margin. However, in the main this is measured against criteria such as: Are leads opened within 24 hours? Was the lead manually updated by the Dealer as being actioned within […]

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Coulsdon Audi Endorses Calls2Account

In a recent review with Jason Stanger, Sales Manager at Coulsdon Audi, we were delighted to receive the following feedback: “We have been using the Calls2Account system in the business for three months now, and I am really impressed with the system. Not only is it easy to use, but it also offers us a […]

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Laguna Motorcycles Select Calls2Account

We are delighted to announce that Laguna Motorcycles have selected Calls2Account as their preferred supplier for Advertising Call Response Tracking  and Call Recording. Representing Triumph, Harley Davidson, Honda, Suzuki, Yamaha, Ducati, KTM and Kawasaki through five dealerships across Kent, makes Laguna Motorcycles the county’s largest motorcycle dealer group. Andrew Pearce, Managing Director said “We were […]

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Marketing Measurement and Call Recording Systems Have Never Been So Important

The SMMT has recently confirmed that year on year new car sales for period January to end February are 10% up – This is great news and one that the industry welcomes. Even so, this is no time to relax, remember that famous saying – Make hay whilst the sun is shining, well now is […]

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Dealer Lead Follow-Up – A Europe-Wide Problem

We know from research that quick and appropriate telephone follow-up of test drive requests by Dealers has a massive impact on sales. But we don’t really need the research, surely it is just common sense? If a prospect has requested a test drive in one brand, there is a good chance he has requested one […]

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