We don’t like making calls. We don’t like receiving calls. But they sell cars.

Industry Insight

Fewer and fewer voice calls are being made today. Most of us are more comfortable with messaging, emails and texts. And that’s because we are in control of the conversation. We can’t be interrupted. We can carefully compose responses. And we can ignore questions. We also decide when to respond, if we can be bothered. […]

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Peugeot launches TrackBack to its UK dealers

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TrackBack is excited to be live with another 255 dealerships in the UK, following the decision by PSA Peugeot Citroen to launch the lead-tracking service to its Peugeot dealer network. The launch of TrackBack to Peugeot’s UK dealer network follows a successful launch to the company’s Citroen dealers in July 2016. The number of vehicle […]

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TrackBack adds tracking of lead follow-up by email

Combining with market-leading TrackBack.Calls for a complete lead tracking solution TrackBack announces the introduction of TrackBack.Email. This new service allows vehicle manufacturers to track the follow-up of leads sent to dealers that are contacted by email. The new service fully integrates with the market-leading TrackBack.Calls, which tracks follow-up by phone, to give vehicle manufacturers and […]

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Suzuki launches TrackBack to its dealer network to improve lead tracking and reporting

Suzuki introduces TrackBack’s lead tracking and reporting system TrackBack’s industry-leading platform tracks the follow-up of leads passed from vehicle manufacturer to dealer and reports on the outcomes Suzuki launches TrackBack’s lead tracking and reporting system to its 155 dealers today. The programme integrates with Suzuki’s lead management system, providing lead tracking, call recording and real-time […]

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Do dealers treat online and showroom customers differently?

Due to the nature of our business, we are often invited to present about the importance of following up online leads quickly and professionally, and it seems that the issue of poor lead follow-up continues to plague the automotive industry. A recent Sophus3 study highlighted that on average it takes UK dealers 7 hours and […]

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Five million happier customers and counting…

TrackBack’s industry leading platform tracks leads passed from vehicle manufacturer to dealer Over five million leads processed to date, making TrackBack the global leader in lead tracking TrackBack is celebrating having tracked its five millionth lead through its unique lead-tracking platform. Established in 2005, TrackBack has expanded rapidly in recent years as more vehicle manufacturers […]

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General Motors brings new lead-tracking technology to UAE

· General Motors introduces TrackBack’s lead tracking and reporting system to United Arab Emirates · TrackBack’s industry-leading platform tracks the follow-up of leads passed from vehicle manufacturer to dealer · Successful global partnership with General Motors extends to thirteen markets globally General Motors launches TrackBack’s lead tracking and reporting system to its 14 dealers in […]

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Opel Ireland improves lead tracking and reporting with TrackBack

Opel Ireland introduces TrackBack’s lead tracking and reporting system TrackBack’s industry-leading platform tracks the follow-up of leads passed from vehicle manufacturer to dealer Successful global partnership with General Motors extends to twelve markets Opel Ireland launches TrackBack’s lead tracking and reporting system to its 35 dealers today. The programme integrates with Opel’s Siebel lead management […]

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Congratulations to Opel France for your award!

On the 17th December 2015, at the prestigious Shangri-La Hotel in Paris, Opel France won the award for “Best Response within one hour”. The Leads Awards are organised by the automotive newspapers Auto Info, and measured the response to 2600 new and used sales leads submitted to 29 car manufacturers in October and November 2015. […]

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