General Motors expands TrackBack lead tracking and reporting services into the Middle East

• TrackBack’s industry leading platform tracks the follow-up of leads passed from vehicle manufacturer to dealer
• Successful global partnership with General Motors extends to Qatar

TrackBack is growing its global relationship with General Motors by launching TrackBack services in Qatar. The expansion into Qatar extends the relationship between General Motors and TrackBack beyond the major markets in Europe, Asia, and Africa for the first time.

The programme integrates with General Motors’ Siebel lead management system, providing lead tracking, call recording and a dealer reporting suite to the Chevrolet, Cadillac, and GMC brands.

Albert Chow, General Manager of TrackBack for the Asia Pacific region, commented: “We are excited to launch TrackBack within the Middle East for the first time with General Motors. The system offers much greater transparency to how well CRM leads are managed, bringing improvements in speed and quality of follow-ups, and providing a better overall customer experience.”