TrackBack reveals if and when dealers follow-up manufacturer sales leads
TrackBack uncovers how quickly and professionally sales leads from vehicle manufacturers are followed-up by dealers.
We achieve this by substituting lead data with trackable contact details in client CRM systems. This provides insight into lead follow-up by dealers with minimal impact on their existing sales processes.
Increasing the speed and volume of leads contacted improves conversion rates from leads into appointments, and sells more cars.
TRACKBACK HELPS DELIVER FAST LEAD FOLLOW-UP
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A key measure of superior lead follow-up is the speed of response to a customer’s enquiry.
In Sophus3’s annual UK test drive survey, the overall winner was Vauxhall, who has been using the TrackBack platform since 2011. The average follow-up achieved by their dealers was just 10 minutes from receipt of the lead.
Alfa Romeo and Fiat, who came second and third respectively in the survey, also use TrackBack.