Introducing the TrackBack platform

TrackBack© substitutes trackable contact details in a vehicle manufacturer’s Lead Management System to track dealer follow-up to OEM sales leads. This reveals in real-time whether leads are followed up by dealers, how quickly and how effectively.

Our key facts - TB

TrackBack is the world’s most reliable and comprehensive contact tracking platform specifically designed for integration with client CRM systems. 21 major car brands in over 20 countries use it to reveal the follow-up activity of over 200,000 leads per month.

Allowing vehicle manufacturers to track dealer follow-up makes this vital part of the sales process transparent, providing our clients and their dealers with significant increases to showroom traffic without increasing the marketing budget.

To find out more, click here


At the beginning of the programme, the average response time for our Dealers to get back to customers was about 50% within 4 days. We are now at 90% within a day.

Damian Dally,

Brand Manager, Alfa Romeo

Trackback enables an extraordinary insight into retailer speed and quality of lead follow-up. Within days of using this product we were…..


Andy Palombella

Former Sales Strategy Manager for Vauxhall Motors UK

TrackBack© assisted us to start understanding what was happening with our contact rates. Were the Dealers contacting the customers?


 Claudio Annicchiarico,

Head of Digital, Fiat UK

Talking TrackBack


We have offices in London, Southampton and Singapore and believe that every lead deserves fast high quality follow-up.

More About Us….

 New on our Blog