Every lead deserves great follow up
Queen’s Awards for Innovation
and for International Trade
and for International Trade
TrackBack objectively measures lead follow-up and the quality of customer contact resulting in more sales and improved CX.
Because it’s easier to improve what you measure, and people perform better if they know they’re being assessed.
TrackBack substitutes lead data with trackable contact details in client CRM systems to provide CX insight with no impact on existing sales processes.
Our clients don’t have to explain to us how the automotive industry works. Decades of dedicated sector experience has taught us how to expose opportunities to improve CX and lead follow-up, and how to provide secure, reliable, client system integration.
TrackBack are often asked by clients to adapt their systems, reporting or processes to better suit their needs. Unlike many larger system suppliers who need to focus on delivering consistency, TrackBack welcomes customisation challenges and believes that Customer Success requires flexibility and expert proactive support.
No training required. TrackBack works with existing dealer and agency communication systems and processes.
We’ve been working with TrackBack since 2019 and in that time have seen tremendous improvement in appointment rate and conversion of leads. This is testament to the innovation and engagement that TrackBack are able to bring to the Lead Management process.
Over the last couple of years we have partnered with TrackBack to bring a number of new innovations to market that TrackBack have made bespoke to our requirements. Further to this, TrackBack are just great people to work with – we can’t ask for more from a commercial partner!
At D’Ieteren we have made TrackBack an integral part of the lead management solutions for Audi, SEAT, Skoda, VW and VW commercial vehicles throughout Belgium. TrackBack provides us with an objective measurement of lead follow-up activity across the dealer network. This then empowers our teams to provide the dealers with training and incentive programmes that are focussed on giving our customers the best experience possible whilst creating more sales opportunities for our dealers.
At Mazda we have developed a great partnership with TrackBack. The services provided and the expertise of the team are instrumental in helping us to improve the lead follow-up activities of our dealer network and drive customer experience improvements.
The ability to objectively measure the dealers' lead follow-up activity by telephone and email in real time has empowered the team at Mazda, and the dealers to focus on making every effort to contact leads in a timely manner. The contact analysis service from TrackBack provides us with a regular and detailed insight into the quality of customer engagement, which in turn has helped to increase the customer experience and improve our customer retention rate.
It is obvious that customer success is at the heart of the business, and we thoroughly enjoy the working relationship that we have with the team at TrackBack.
VWG UK and TrackBack have been working together for over 6 years. During this time, not only have TrackBack provided a flawless customer service but have been a crucial partner in helping SEAT and CUPRA UK to deliver record results and significantly improve several of our key customer experience and lead management measures.
Their friendly and professional approach to account management is amazing and is valued greatly. The team are always on hand even at short notice and always resolve our queries or issues quickly. We highly value their proactivity and assistance in the development of new projects and we trust that, using their wealth of expertise and experience, they will always advise us of the best course of action so that we achieve the best result. Well done TrackBack! Keep up the great work!
The Trackback platform significantly aids lead management by enabling brands to objectively monitor the follow-up process. Audi Spain uses TrackBack to track dealer calls to potential customers, allowing us to identify areas for improvement in our sales process.
This comprehensive tracking helps us improve the customer experience by ensuring a timely and effective initial contact. In addition, the platform's user-friendly interface ensures agile and effective follow-up. This not only increases the likelihood of a sale, but also encourages greater customer engagement from the first interaction.
Implementing TrackBack as a long term and key solution to monitor lead management within our dealer network has been a challenging but worthwhile decision. TrackBack allows us and our dealers (management and owners) to gain instant access of how leads are being managed by their sales teams. Having a system that allows us to track the whole lead follow-up process in real time and with accurate data, empowers the key stakeholders to drive forwards lead follow-up and customer experience improvement.
The TrackBack team in Spain and UK get very involved and are 100% supportive, efficient, and fast. The day to day support from the team is great, the experience within the team helps us with our initiatives and they are always quick to resolve any issues.
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