TRACKBACK BLOG

We’re excited to be working with Skoda, Volkswagen Passenger Cars, and Volkswagen Commercial Vehicles in the UK, helping their dealerships connect with customers faster and more effectively. After years of success with SEAT, CUPRA, and Audi, we’re ready to bring the same smart lead management to even more brands.

In this interview by Leap Forward, TrackBack MD Gareth Thomas shares why lead follow-up fails, how brands can fix it, and what the future of automotive lead management looks like.

TrackBack celebrated its 20th anniversary with a day at the races - recognising long-standing team members, sharing record growth milestones, and awarding the 2025 Bill Murray Award.

Are you listening to your dealers? Discover why CRM data alone isn’t enough to improve campaign performance - and how real dealer insight can help you protect ROI, spend smarter, and avoid costly marketing mistakes.

In this client testimonial, learn how TrackBack helps SEAT & CUPRA deliver smarter lead follow-up, consistent retailer behaviour, and informed strategic decisions.

We analysed 150 calls, saved £250,000, and proved the dealers were doing everything right. Here’s what really caused poor conversions.

This interview with Chris Garland, National Operations Manager, Audi UK, provides a deep dive into how Audi uses TrackBack to manage network performance, support strategic change, and drive better lead outcomes.

In a challenging year for motorcycling, over 40% of customer leads received no follow-up at all. Here’s why that needs to change - and how top-performing brands understand the need to follow up on sales leads and are setting the pace.

Wondering why dealers push back on new tech? Learn what’s behind the resistance of dealers when it comes to lead follow-up systems - and how OEMs can drive smarter, faster adoption.