One of the questions we often get asked at TrackBack when talking to clients about tracking dealer lead follow-up by phone is, “If the customer misses the dealer’s call but then phones back, can that be tracked and recorded as contact being made?”.

For nearly two decades TrackBack has been measuring if, when, and how sales teams respond to OEM leads generated by the many automotive manufacturers we work with throughout Europe.

The automotive world is changing faster than at any time in its history, and one of those changes is about when and how to convert from a fossil-fuel car to a climate friendly EV.

TrackBack extend technology lead with AI and natural language processing.

TrackBack and Chrysalis Loyalty are delighted to announce that the TrackBack lead contact tracking solution is now fully integrated with the Chrysalis Loyalty Key2Key retention software.

Our goal at TrackBack is to improve lead follow-up.

A great deal is being written about the impending domination of machines over mankind.

CRM and other sales process management systems identify when prospects and customers need to be contacted.

Combining with market-leading TrackBack.Calls for a complete lead tracking solution TrackBack announces the introduction of TrackBack.Email.

We’ve been integrating TrackBack with OEM CRM and Lead Management Systems (LMS) for nearly ten years.

Big data is all the rage. Its ‘trending’ in every aspect of sales and marketing.

CRM systems help a business maintain and share an understanding of their customers’ relationships with that business.