TrackBack Scan revolutionises customer service in the automotive industry by evaluating the quality of customer interactions, not just lead response times.

Customer engagement is crucial for business success, focusing on building lasting relationships. How can sales executives excel in this area?

Effective communication is crucial for customer satisfaction and business success. If you have already optimised your lead follow-up speed, TrackBack Scan is a logical next step.

In today's digital age, it seems like everything can be done online. From ordering groceries to booking vacations, technology has made our lives more convenient than ever before.

In today’s digital society we are becoming increasingly immersed in shopping online for goods like food, clothes and even white goods without ever seeing the items in the flesh.

For the past few years the automotive industry has seen a trend towards lead follow-up by email, after all it can be automated, personalised and measured.

One of the most common questions we get asked by our automotive manufacturer clients is “Which is the best method to follow-up customer sales leads”. The answer is, use the phone!

A recent survey of 1,000 people suggested that 47% of them preferred an email rather than a phone call (24%) when being contacted about buying a car.

TrackBack records millions of calls and tracks emails worldwide on behalf of many car manufacturers.

Fewer and fewer voice calls are being made today. Most of us are more comfortable with messaging, emails and texts.

Mystery Shopping has long been used by brands to detect customer experience (CX) issues and to encourage best practice by customer contact staff.

Everyone agrees that the faster you follow up a lead, the more likely a sale will result.